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The Top 10 Essentials When Implementing a 
Corporate Coaching Culture in your organization.

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Attempting to introduce a coaching culture into any organization
 can be frustrating and exhausting. The following top ten tips can
help to pave the way.

1. Ensure that you have fully studied the commercial impact of having
 a coaching culture.

  Selling the concept to the Board and senior management can be a tough process.
 Make sure you are prepared with a good case for the organization to
 implement this change program. Ensure that you have passion and 
belief in what you are selling to them and that you have the 
commercial evidence available that implementing such a program will  
mean increased commercial gain.
 

2. Identify the key stakeholders and make sure that they buy-in
to the fact that a coaching culture makes economic sense for the
  organization.

Make sure you identify the correct decision makers within the organization.
You will need to ensure they understand exactly what coaching is, what it
 entails and what it can bring to the 
business. They will need to see evidence of results and outcomes together with projections 
of costs and any downturn in productivity while the change is being implemented.

 

3. Encourage the CEO and key stakeholders to "walk their talk" and   make public 
their support of the  coaching culture. 

Once you have their buy-in, you must ensure that they start to implement the coaching 
strategy themselves and that their talk and behaviors reflect this. There is nothing worse than
 a Board who talk a good game and then play a completely different one. It is very 
de-motivational for employees if they see that the senior management do not support 
the initiative.

4. Don't try to implement the program for change overnight and for everyone. Identify 
a pilot group.

Do not try to implement this overnight. Plan it out over months and years rather than weeks. 
The length of time will depend on the size of your organization and also how  deeply entrenched 
the organization is in terms of a particular culture. Start by identifying a group or department
 where feel the coaching culture will take off. Don't try and use a problem department!

5. Identify key roles or individuals who will ensure effective  implementation.

You may want to consider creating a new role to implement  the culture. Your organization 
may have the resources to bring in outside consultants but what is vital is that you have  
"champions" within the organization itself who are committed to ensuring effective change. 
Such roles tend to be coaching roles and in some cases they are  known as "change agents"

6. Train the "coaches" in coaching before letting them loose!

If you identify particular staff from within the organization to  take on these coach or "change 
agent" roles make sure you recruit well and that you train them adequately before they  
begin the process of change. Inadequately trained coaches can cause more demotivation 
than motivation!

 

7. Communicate the progress of the pilot - Good and not so good!

It is vital that the rest of the organization is kept up to date with progress. Results and 
employee feedback should be communicated as often as is possible and avoid at all costs
  the "happy" feedback where "everything in the garden is rosy". It won't be! It is better to
 communicate both the good results and the not so good. It is also essential to communicate
 reasons as to why things are working and not working together with, in the case of things 
not working, an alternative plan to make them work.

8. Link the changes in behavior/culture to any increases in productivity and/or employee
 morale.

The Board and Senior Management will want to see outcomes and it is essential that you link 
any changes in behavior and/or practice to the results obtained. Manage their expectations carefully.

9. Keep training the "coaches". Their development should be ongoing and not a one - off.

Make sure your coaches and "change agents" have ongoing development. Coaches do not become effective overnight and a one off program will not ensure they are capable of maintaining the change process. Their development plans should be ongoing and they ,themselves, have some form of  external coaching support.

10. Give this project time

Plan this program over years and not months. You may see a downturn in productivity to begin with but if you stick with it, manage your stakeholders, continually support your key staff, and link all initiatives to results then watch future employee morale soar and profits follow!

Submitted by Allan Mackintosh, Author of The
Coaching Manager - A Manager's Guide to Coaching Effectively.

You think leadership is tough ? Imagine being in the shoes of  U.S. President George W. Bush prior to deciding to go to war. Regardless of  one's view of the situation, it must be agreed that he is in an excruciatingly difficult position with handling mid east response.. Politically,  many say he is in  a “no  win” zone. 

So it is with managers/leaders everywhere. Decisions can not please all the people all the time. One must, however, live with the outcomes. In your career what is the toughest decision you had to make? What did you learn in the process ? THINK REFLECT GROW  Chuck Reynolds is Chief Performance Officer - Excel Group Development  

Chuck  Reynolds is a Principal and Chief Performance Officer with Excel Group Development a Performance Solutions firm that assists organizations in enhancing management and team  effectiveness. He can be reached indirectly  by emailing our admin group. Insert 'ATTN Chuck' in the subject area. Visit them at www.GrowingCoaches.com 

Feel free to forward this article in its entirety to as many colleagues or associates as you wish.


 

On Leadership....
 "The Boss says GO. The Leader says Let's Go."
    - John Maxwell

"There are no victories at bargain prices." - Gen Dwight D. Eisenhower

 "Leadership is the capacity to translate vision into reality."
 
-
Warren Bennis

 

 

 

 

 

 

 

 

 

 

 

 

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© 2005 EXCEL GROUP Development Services Inc.